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The Estimate Engine Website

A website that turns homeowners who look you up into booked estimates, even while you’re on a job.

Built for HVAC and roofing contractors and written for homeowners in your service area. We build your homepage first. You only pay if you love it.

01Packages

Three packages. One fixed price each.

Every package is designed for phones first. Your homepage is ready in 5 business days, the full site within 3 business days of your approval.

1 page

Essential

$997one-time

One strong page that tells homeowners who you are, where you work and how to reach you.

  • Hero with your offer and service area
  • Your services
  • Trust signals: licenses, warranties, existing reviews
  • Contact section with tap-to-call

6+ pages

Complete

$1,497one-time

The full site, built to be found and to bring in requests.

  • Six or more pages
  • Blog and FAQ
  • Basic SEO, contact form and chat/text button
  • Everything in Professional

Guarantee 1

See it before you pay.

We build your homepage in 5 business days. You only pay if you love it.

Guarantee 2

A job, or your money back.

At least one job from your website within 6 months, or your money back.

One average install is worth about 8x the price of the site. One extra job and it has paid for itself.

Read the guarantee terms

The terms

Payment
50% once you approve your homepage, 50% on completion.
Ownership
The website is yours after the final payment.
Care plan
Free for 90 days, then $79 a month, hosting included. Optional: without it, you pay for your own hosting.
Domain
Your own domain, in your name.

02Care plan

After launch, the site keeps working for you.

Free for the first 90 days. Then $79 a month. Optional after the first 90 days.

Care plan

Free for 90 days

then$79/ month

  • Hosting

    Your site hosted and kept online by us.

  • Instant text reply

    Every quote request gets a text back within seconds.

  • Missed-call text-back

    Miss a call while you are on a job, and the caller gets a text right away.

  • Lead alerts

    Every new request goes straight to your phone.

  • Monthly report

    How many requests your site brought in, every month.

03Process

Your homepage first. Then you decide.

The clock starts when we have your content. You pay nothing until you have seen your homepage.

  1. Before

    Kickoff

    A short call. You send your logo, photos, services and service area.

  2. Day 1–5

    Your homepage

    We write your copy, then design and build your homepage, phones first.

  3. Day 5

    Your decision

    You see your homepage. If you love it, you pay 50% and we continue. If not, you pay nothing.

  4. Within 3 business days

    The rest of the site

    We build the remaining pages. You review everything, as many rounds as needed.

  5. Launch

    Live

    We connect your domain and go live. The final 50% is due on completion. Your care plan starts, free for 90 days.

04Concept designs

How we design. Shown on fictional companies.

These are concepts for fictional HVAC and roofing companies, made to show our design approach. They are not client work.

05What we need from you

Five things. We handle the rest.

  1. Your logo, if you have one
  2. Photos of your work, your crews and your trucks
  3. Your services and your service area
  4. Licenses, certifications and warranties
  5. Reviews you already have, with permission to use them

06Questions

Questions, answered plainly.

What does “see it before you pay” mean?

We build your homepage in 5 business days. You only pay once you have seen it and love it. If you do not, you pay nothing.

How does the money-back guarantee work?

If your website has not brought you at least one job within 6 months, you get your money back. It applies to contractors who already get work through Google or referrals and link the new site from their Google Business Profile. The full conditions are on the guarantee terms page.

How long until the site is live?

Your homepage is ready in 5 business days. Once you approve it, the rest of the site is live within 3 business days.

Who writes the copy?

We do. Our team writes every page for homeowners in your service area.

How many revisions are included?

As many as needed. We go through the site with you until it is right.

Are there monthly costs?

The care plan is free for the first 90 days, then $79 a month. It includes hosting, an instant text reply to every quote request, missed-call text-back, lead alerts on your phone and a monthly report. After the first 90 days it is optional. Without it, you pay for your own hosting.

Who owns the website?

You do, after the final payment.

Can I add more later?

Yes. Add-ons such as an AI receptionist or automatic review requests can be added at any time. The website can also grow into the Full Calendar System.

I already have a website. What happens to it?

We replace it. Your domain moves to the new site on launch day.

07Next step

See your homepage before you pay.

Book a call, or start with a free preview of your new homepage.

We reply the same day.

Book a call