The Full Calendar System
Website, Meta ads, CRM, an AI caller, missed-call text-back and automated quote follow-up. One system, set up and run by us. First booked estimates within 30 days of launch.
Watch · 27 seconds
It is 2:14 PM in Austin and you are in a 131-degree attic, mid-install. A homeowner, Sarah, calls and you miss it. Nobody leaves a voicemail; they call the next number. Four seconds after the missed call, a text goes out automatically offering to book an estimate, and Sarah replies that her AC just quit. An AI assistant calls her, says it is an AI, checks that she owns the home and that the system is about 15 years old, and books Thursday at 10 AM. The estimate drops into your calendar. You never came down the ladder. Every lead gets an answer, day or night. QuoteSurge: more booked in-home estimates.
01The guarantee
Win at least 3x your total investment (ad spend plus our fee) in signed jobs within 90 days. If not, you choose: we keep working for free until you get there, or we refund our fee.
At normal install margins, 3x means you’re in profit.
Requires an ad budget of at least $2,000 a month, paid directly to Meta from your own account.
Read the guarantee terms02Sample ads
Sample campaigns for the same fictional companies as our concept websites. Real campaigns use your name, your service area and photos of your own work.
01 · HVAC contractor
Is your AC more than 12 years old? We come out, look at your system and give you a straight answer: repair or replace.
02 · Roofing contractor
gablestoneroofing Storm season is here. We inspect your roof, document any damage and walk you through your options.
03 · Heating and air
Heating bills going up every winter? We check your system and show you what a new heat pump would change.
emberlineair Fall tune-ups are open: a furnace safety check, a new filter and a carbon monoxide test, before you need the heat.
03What happens
Every lead follows the same path. No step depends on someone remembering to call back.
00:00
Your ad runs on Facebook and Instagram, aimed at homeowners in your service area.
00:01
On your website: name, phone number, ZIP code and what they need.
Seconds later
Tagged by service and source. You get an alert on your phone.
Seconds later
An automatic text and email confirm the request and say a call is coming.
Within minutes
Day or night. It says it is an AI assistant, then asks about the home, the location, the timing and the budget.
During the call
If the homeowner qualifies, the AI books an in-home estimate in an open slot in your calendar. Both sides get a confirmation.
No answer
Up to 4 more attempts. The lead stays in the CRM either way.
Not a fit
The call ends politely and the lead is marked in the CRM. Your calendar stays clear for real estimates.
After the estimate
Once you send a quote, automated follow-up keeps it in front of the homeowner.
04The AI caller
Every call opens by saying it is an AI assistant. It cannot transfer a call to a person. Every lead is in the CRM, so you can always call back yourself.
Illustrative example
05Included
Our Essential website package, included free. Built to turn ad clicks into estimate requests.
Campaign setup, ad creative and ongoing management.
Set up around your services and service area. Provided by us as part of the service.
Calls every lead, qualifies and books.
Miss a call and the caller gets a text right away.
Every quote you send is followed up automatically.
Connected to the calendar you use. Or use the calendar in the CRM.
Setup included. We watch the campaigns and adjust.
06You provide
Paid directly to Meta, from your own ad account. At least $2,000 a month to qualify for the guarantee.
So the AI caller can book into open slots.
Where you work and how many estimates your team can run.
Quotes out within 24 hours. Estimates run within 48 hours.
The system books them. You or your team go.
06Price
From
$1,500/ month+ ad budget
Limited by design.We work with one contractor per trade in each service area, so we never run ads for two competitors in the same market. We onboard at most 2 new contractors a month.
07Add-ons
Available with the Full Calendar System and with a website and care plan.
Answers every missed call, day or night, and books estimates.
From$149/ month
Indicative price
An automatic review request after every job.
From$49/ month
Also available on request
Step by step
08Questions
Signed jobs worth at least 3x your total investment (ad spend plus our fee) within 90 days of the ads going live. If you do not get there, you choose: we keep working for free until you do, or we refund our fee. Ad spend is never refunded. The full conditions are on the guarantee terms page.
At least $2,000 a month to qualify for the guarantee. Above that, it depends on your service area and how many estimates you want. You pay it directly to Meta and can change it.
Within 30 days of launch.
Yes. Every call opens with it.
Not during the AI call. It cannot transfer calls. Every lead is in the CRM, so you can call back yourself.
It tries again, up to 4 times.
The minimum term is 3 months. You pay monthly or as a 3-month retainer. Setup is included.
Yes. Our Essential website package is included at no extra cost.
So we never run ads for two competitors in the same market. We also onboard at most 2 new contractors a month, so every launch gets our full attention.
The calendar you already use. If you do not have one, the CRM includes a calendar.
The ad account is yours. The CRM is provided by us as part of the service.
09Next step
Book a call. We check first that your service area is still open.
We reply the same day.